“You may have noticed that I used the language of war above. Words like target, tactic, campaign, strategy, guerrilla, battle and blitz. But this is also the language of advertising. There is a very specific reason for this: Most of the men on Madison Avenue, in the booming 1950s, had returned from WWll and the Korean War, and they brought with them the language of war.”
— Terry O’Reilly - via Chris
paulkawai
18.11.09
