«Save paper, save trees» Application
In 2008 DDB Germany developed a little application with a big effect. The goal was to reduce the waste of paper throughout the DDB network. The simple solution was to remind people of what they do by wasting paper: killing trees.
The «Save paper, save trees» application turns the mouse pointer, of every computer it runs on, into a little motor-saw. The saw appears every time the “print” button is pressed – along with a sound and message. If printing is continued, the user can hear a tree falling down. If printing is cancelled, the saw stops and the user can hear the sound of birds singing peacefully…
jonasskafte
18.11.09
